What’s in this book
The first section of this book covers information relating to advertising in general; what it is, how it works, when it goes wrong, and how much to spend on your campaigns.
Sections 2 to 11 contain the 101 tips which are simple, easy to implement ideas and strategies that will definitely help your business. The tips are divided into the following categories:
- Advertising in newspapers
- Making television advertising work for you
- Have some fun on radio
- Telephone directories—important for all businesses
- High-impact outdoor signage
- Direct mail advertising
- Advertising in magazines
- Advertising with other businesses
- Writing your advertisement—the copy is critical
- Using the Internet to advertise your business
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